For small photography businesses on a limited budget, a display is the perfect tool in your marketing arsenal. Displays build credibility for your business, build brand recognition and is almost an endorsement from the company that you are displaying in. There are many aspects of using displays effectively including the design of the display, the [...]
Archive for November, 2009
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Start Your Own Home Photography Business
November 23rd, 2009 
admin Starting a home photography business is steadily increasing in popularity with stay at home moms (and dads). If you own a professional digital camera, have some basic business sense and have an artistic flare, starting a home based photography business might be the answer for you. While you may have decided to start your own [...]
Public Relations and You
November 21st, 2009 admin PR or public relations is often a misunderstood term that deserves a little clarification. Many people assume it is just another word for marketing. While they are related in some ways there is a big difference between the two. Marketing The idea behind marketing is to promote a specific promotion or product for your business. [...]
Photography Business Forms Update
November 20th, 2009 admin If you haven’t already checked out our business forms collection for your photography business don’t miss it! I’ve been offering these photography business forms to professional photographers for several years and just recently gave the entire collection a brand new overhaul. If you want to be able to start your home photography business immediately… If [...]
Maximize Sales with Suggestive Selling
November 20th, 2009 admin Do you remember the last time you went to the camera store and bought your last digital camera? Did the salesman also try to sell you memory cards, batteries or even a better model? As consumers we deal with this every day. This is what is referred to as cross-selling and up-selling. And if you [...]
Closing the Sale
November 19th, 2009 admin As photographers, our hearts tend to want to be photographers first and business people second. That can make it pretty hard to take the role of a sales person. But with just a few tips, you can make closing the sale with your clients, just a little less painful for both of you. First, learn [...]
Using Newsletters To Build Client Relationships
November 18th, 2009 admin As photographers, we aren’t the type of businesses that people need on a daily, weekly or monthly basis. We are more of your special occasion type of business. The down side to this is that our clients don’t necessarily have a relationship built with us to remember us for every need. So how do we [...]
Direct Mail Success
November 17th, 2009 admin Direct mail is a great way to advertise but usually it isn’t the ONLY means to get the word out about your business. Direct mail is best used in conjunction with other marketing methods. To be considered successful the obvious measurement is that the response must generate enough revenue to cover the cost of a [...]
Marketing Ideas for the Budget Photographer
November 17th, 2009 admin As a new home photography business, money is always tight. And even if it isn’t, why spend thousands of dollars when some of the best marketing ideas are inexpensive or in some cases free with just a little leg work! Check out some of these marketing ideas to help you get your home photography business [...]
Legal Structures For Your Photography Business
November 16th, 2009 admin Deciding on the legal structure for your photography business can be confusing if this is your first business. Many new business owners assume sole proprietorship is the way to go and sometimes they are right. Educate yourself on all of the options before making the decision on the legal structure for your photography business. There [...]
