I’ve just finished up the last parts to my e-book “Best Business Practices for Successful Photographers” and I am really excited about it! I look t this sort of “If you could open up my brain and look inside” you might be able to catch a glimpse of what I’ve learned in running my own photography business. I’ve listed out various business strategies, marketing ideas, goal setting techniques and more. When I first started writing this e-book I was going to offer it as a separate product, however, I have decided to mash it all together! When you buy the “Best Business Practices for Successful Photographers” you are getting to gt every product I offer all in one package. Check this out….

Business Practices for Successful Photographers

This is my one and only e-book filled with some useful tips and strategies for running your own successful photography business. Now, I will be the first to tell you, I am not a professional writer. But I don’t think you are here for my writing skills. The information, tips, marketing strategies and more are what you will LOVE about this e-book.

Running Your Business
Getting Started
Get Professional Help
Use Professional Documents and Forms
Equipment Considerations
Work with Great Suppliers
Work with Great Customers
Customer Service When Things Aren’t So Great
Pricing For Profit
Studio Policies and Procedures
Goals: Why Bother?
Sales Explained
Presentation Is Everything
Merchant Accounts 101
Suggestive Selling
Close the Sale
Take Care of Customers After the Sale
Marketing and Promoting Your Business
Build Your Brand Identity
Marketing Calendars
Referral Marketing
Public Relations and You
Press Releases
Collateral Materials
Websites and the Internet
You Do Blog Don’t You?
Business Sponsorships
Newsletters and Communication
Displays
Co-Op Advertising
Mobile Advertising
Expo’s and Tradeshows
Direct Mail
Holiday Sales Tactics
Limited Editions
Donations Give Warm and Fuzzies…and Publicity

Forms and Agreements

BabysFirstYear.doc
The Baby’s First Year portrait agreement is the contract we use when one of our clients enrolls in our one year of photography baby program to include 3 sessions for their baby. Can be modified to fit your own program.

BelliesNBabiesPlanAgreement.doc
The Bellies N Babies agreement is the contract we use when one of our clients enrolls in our portrait program to include the maternity and newborn portrait session. Can be modified to fit your own program.

ClientWorkflowCheckList.doc
Attach one of these sheets to every new session to ensure you follow your own workflow and complete each step. These steps can all be modified for your own workflow and procedures.

CreditApplication.doc
Increase your sales and regulate your cash flow by offering a payment plan to your customers. Our credit agreement is a 3 page document that covers repayment plans, defaults, rules, etc. You can modify this agreement to fit your own re-payment schedule by simply replacing numbers.

DishonoredCheckNotice.doc
A simple letter to send to any clients if you happen to receive a bounced check notice from your bank. You can modify this notice to fit your own fees by simply replacing numbers.

MonthlyMarketingCalendarWorksheet.doc
We use this form for each month of the year to track our marketing campaigns, tasks, deadlines and responsibilities.

NewCustomerForm.doc
This form collects some basic contact information to be put in with the customer file. Included is basic contact information along with names and birthdays of all members of the family.

PhotographicBusinessDisplayAgreement.doc
This agreement is used when you are displaying your work on loan to another business.

PortfolioBuildingModelRelease.doc
This agreement is used when you are building your portfolio and just need a general model release.

PortraitAgreement.doc
Clients sign the portrait agreement at each session. The agreement explains what is covered with their session fee, acknowledges receipt of studio policies and includes a model release for each session. We include one in the folder for them to sign and bring back to their session, but if they forget we have clients sign one at the start of the session.

PortraitDeliveryAcceptance.doc
Clients are required to sign this delivery acceptance form as their approval for completion, correctness and quality.

PortraitInvestmentGuide.doc
This is a great form to help guide your sales presentation in the right direction. It allows for a 3-step image selection to include: wall portraits and wall groupings, albums and gift portrait selections. Clients will love having a place to designate who gets what prints when they are ordered.

PortraitOrderForm.doc
A well organized order form is critical to a smooth flowing sales appointment with your clients. Our order form notes pose numbers, sizes, quantities, finish, mounting option, price, credit card, cash and credit agreement options and cancellation policy. Be sure to charge your cancellation policy to your own terms.

StudioWorkProductionTimeSheet.doc
If you want to track each of your clients and your workflow and even know how you and your employees are spending their time, this is a great way to track it!

TelephoneQuestionnaireGuide.doc
With each client that calls, you can track your success rate. Our telephone questionnaire worksheet is used for every incoming call to the studio and is used to keep notes on clients needs and helps the conversation progress smoothly. We file this in our new client folders.

Lifetime Portrait Club

Lifetime Portrait Club Membership Forms:

Our Lifetime Portrait Club program is a huge hit with our clients. The club gives clients discounts, special offers and complimentary birthday sessions. This program establishes a strong relationship with each family enrolled and brings forth customer loyalty unlike anything else available. Our clients love this program! The forms included are the New Member Survey, Rules and Regulations form, Welcome to the program letter and Photoshop template for front and back sides of membership card.

When a new customer enrolls in the Lifetime Portrait Club we include all of the following forms in a new member welcome packet. We use black glossy folders purchased from Office Max that have the cutout for a business card on one side, however, we place their membership card in that cutout. The Welcome letter is placed on the left side of the folder as the first thing they see along with a gift certificate for their complimentary portrait. On the right side we place the Rules and Regulations of the portrait club and on top of that we place the New Member Survey along with a Self Addressed Stamped Envelope. We also include a copy of our latest brochure with our business card attached.

LifetimePortraitClub-CustomerSurvey.doc
This form is included in the new membership packet. When a client signs up they fill out this form with basic contact information, birthdays (so we can send birthday cards of course!) and pets.

LifetimePortraitClub-FreeSession.doc
This form is included in the new membership packet. When a client signs up they receive on free session and this is the certificate we print for them to redeem.

LifetimePortraitClub-RulesandRegulations.doc
Basic rules and regulations that clients must follow when enrolled in the portrait club membership. This is a handout included in the packet for them to keep.

LifetimePortraitClub-WelcomeLetter.doc
The welcome letter and the first thing they see when they open the new member packet.

lmpc-membercard-front.psdand lmpc-membercard-back.psd
These files are our PhotoShop templates that we use to order our member cards. We order the member cards through OvernightPrints.com and these templates match the correct size. We order them in the UV coating for the extra durability and because it gives a nice fresh look.

Misc

ExecPortrait_rates.doc
This is a general sales/pricing letter we include with all of our sales materials to sell executive portraits to business people.

GiftCertificateLetter.doc
This form letter is a general introduction letter that your clients can give to go along with a gift certificate.

Holiday_Gift_Certificate.psd
A great Photoshop PSD file with a holiday design for a gift certificate. We had these custom printed as $50 and $100 increments from our lab and sell them around the holidays.

LifetimePortraitClub-B&W-Ad.psd
A sample ad in black and white promoting the Lifetime Portrait Club program through our studio.

NegativePrintingReleaseLetter.doc
This is a form letter printed on your company letterhead extending permission to your clients to have the images you release on a CD to be printed by any lab.

NewsPaperAd-LongHorizontal.psd
A sample horizontal ad for children’s photography used in a local city magazine year round.

PortraitCareNotice.doc
Our portrait care notice is included with every order that our clients pickup. It includes a small tip sheet to help them in handling and caring for their portraits. The certificate of authenticity mentioned in the portrait care form is a simple certificate purchased from OfficeMax that just certifies that the portrait (wall portraits only) is a certified Misty Woodward portrait, along with the purchase date, size and medium that the portrait is printed on.

PortraitClothingandPreparationSuggestions.doc
Our clothing guide and preparation guide is delivered to each of our clients during the pre-portrait consultation. The guide gives tips and suggestions for pregnancy, newborn, children and families.

PortraitDeliveryBooklet.doc
This booklet goes into each order upon delivery. Along with featuring one of their images on the cover, it includes information about copyright, portrait care and a referral program. There is also space to insert referral wallet cards attached to a clear bag inside.

SalesLetters-DayCare.doc
Sample sales letter you can use to land your own day care portrait accounts.

SalesLetters-ExecutivePortraits.doc
Sample sales letter you can use as part of a package to sell executive portraits.

StudioPolicies.doc
Alleviate many of the common questions that new clients have by offering a studio policy form to each client. We have addressed many of the common questions and issues; however, you may wish to adjust them to your own policies.

ThankYouForWorkingWithUs.doc
A simple “Thank you for working with us” makes a great first impression with your clients. This is given to customers as part of the packet of information they receive at the pre-portrait consultation and welcomes them to our studio and explains some of the forms included in the packet.

TravelBrochureAd.psd
A sample template ad used in a “city” travel magazine viewed by visitors and tourists.

PLUS….As an added bonus you will
receive the following bonus material!

All of this as ONE single package is available for just $89. However, if you go to this page, you can purchase it for

$79 ONLY until April 30th.

After April 30th it will go back up to $89. Feel free to share this with other photographers to let them get a chance of grabbing it at a discount.