When was the last time you visited your competitor’s website? If you haven’t been in a while I highly recommend it. 9 times out of 10, I can safely suggest that you NOT do what they are doing. In most cases, they are probably showing about ten million images, talking about their “artistic” style and [...]
Archive for the ‘Marketing and Branding’ Category
Essential Principles For Your Photography Website – Part 2: Information is Key
October 18th, 2011 
admin Essential Principles For Your Photography Website- Part 1: Visual Aspects
August 23rd, 2011 admin It would seem like a safe bet to assume that most photographers probably have a website already. You’ve seen them haven’t you? The flash based twirly whirly over the top designs that you have to have a lightning fast internet connection to really enjoy, the ones with absolutely no marketing behind them and simply rely [...]
The Myth of the Shoestring Budget
April 21st, 2011 admin Every time I read an article describing how photographers are advertising on a “shoe string budget” it makes me want to scream. Who made up that word anyway? I must confess, I am completely guilty of using the term myself, but I am doing my best to consciously stop using it. Why is it bothering [...]
Posted in Home Photography Business, Marketing and Branding 
Tags: Advertising, Budgets, Marketing, Shoestring Budget 
No Comments »Delivery of your Portraits to Your Customers
December 6th, 2010 admin Have you ever walked through the grocery store and noticed in the cereal section a large selection of generic cereal in bags rather than those highly branded, colorful and well designed boxes? Which ones are priced higher? Which ones seem better? Which ones seem cheap? This isn’t the case only for cereal. If you are [...]
Posted in Marketing and Branding Tags: Branding, Customer Service, Marketing, Packaging No Comments »Marketing Limited Edition Sessions
January 4th, 2010 admin 
There are many hard and fast rules when it comes to designing an effective mailing piece and I know many of them work. And you will find some of the rules such as headlines and a call to action in my own marketing materials but what you will find even more prominently is what I [...]
Posted in Children Photography, Features, Marketing and Branding Tags: Limited Editions, Marketing 1 Comment »Grow that email list
December 23rd, 2009 admin Learn how to grow your email list to keep a steady flow of traffic and business coming through to your website. With these steps your email list will grow faster and stronger each day giving you more and more people to market to. Add a “share with a friend” option on any articles you publish, [...]
Build Your Brand Identity
December 21st, 2009 admin You may not think that branding is important to a small business, but I am here to tell you, branding is crucial to every business no matter what size you are. Yes, even for you home based businesses. Everyone should develop a brand identity for their business early in the stages of business development. You [...]
How to Use Displays to Market Your Photography
November 30th, 2009 admin For small photography businesses on a limited budget, a display is the perfect tool in your marketing arsenal. Displays build credibility for your business, build brand recognition and is almost an endorsement from the company that you are displaying in. There are many aspects of using displays effectively including the design of the display, the [...]
Public Relations and You
November 21st, 2009 admin PR or public relations is often a misunderstood term that deserves a little clarification. Many people assume it is just another word for marketing. While they are related in some ways there is a big difference between the two. Marketing The idea behind marketing is to promote a specific promotion or product for your business. [...]
Using Newsletters To Build Client Relationships
November 18th, 2009 admin As photographers, we aren’t the type of businesses that people need on a daily, weekly or monthly basis. We are more of your special occasion type of business. The down side to this is that our clients don’t necessarily have a relationship built with us to remember us for every need. So how do we [...]
