Archive for the ‘Sales Techniques’ Category

Essential Principles For Your Photography Website – Part 2: Information is Key

When was the last time you visited your competitor’s website? If you haven’t been in a while I highly recommend it. 9 times out of 10, I can safely suggest that you NOT do what they are doing. In most cases, they are probably showing about ten million images, talking about their “artistic” style and [...]

Maximize Sales with Suggestive Selling

Do you remember the last time you went to the camera store and bought your last digital camera? Did the salesman also try to sell you memory cards, batteries or even a better model? As consumers we deal with this every day. This is what is referred to as cross-selling and up-selling. And if you [...]

Closing the Sale

As photographers, our hearts tend to want to be photographers first and business people second. That can make it pretty hard to take the role of a sales person. But with just a few tips, you can make closing the sale with your clients, just a little less painful for both of you. First, learn [...]

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